This looks like being HMV's biggest seller for the first half of this calendar year,which is just what we need in times of disappointing sales. Hitting stores in the school holidays should prove to be an extra boost. Shock/ Central will be embarking on a national street press campaign and heavy radio advertsing on WILD FM in Sydney & Brisbane and 99.3 FM Sydney. TV advertising nationally and Radio advertising in Melbourne is yet to be confirmed. HMV will be doing a full window display run in all states to support the release. Sales of the previous 6 volumes have totalled nearly 70 000 units for HMV and this release should move that figure well towards the 100 000 mark. Happy Sales!
